Black Creatives is a global network of over 9,000 creatives in marketing, advertising, technology, media, communications and fashion. We help connect, inspire and advance creatives via our digital channels, live events and personal brand development programs. We're advocates for diversity, tracking the growth and impact of diversity in communications across the US.

Our events connect industry talent influencers and decision-makers in stimulating environments designed to inform, build relationships and grow your network. Contact us at to join our exclusive list.



Where Were All The Black People?

Here we were. As a representative of both Black Creatives and bdot. An Integrated Branding Agency, I and a number of colleagues attended the event now known as Here Are All the Black People to help a group of mostly students of color looking to get into the advertising industry with advice on setting their career tracks, bettering their portfolios and to answer questions on what it’s like, as a person of color, to work in this crazy advertising world.

You see, the event was formerly called Where Are All the Black People, a title that rubbed a number of people the wrong way, but intended to make a point: the advertising industry, for the longest time was using the excuse that they did not know where to find qualified people of color to hire. The new name is designed to be more of a statement than a question and while we can debate about the name, for the purpose of this particular article let us focus on the facts that 1) the advertising industry (along with many others) has a lot of work to do in regards to becoming more diverse and; 2) this multicultural career fair is designed to provide opportunities for people of color to connect with decision makers at major agencies to further their careers.

And everything at the event seemed to be going along so smoothly until this happened…

I know what you’re thinking, and to be perfectly honest, I agree. However, optics aside – because there is certainly something to be said about the eye test – let us get a couple of facts out of the way since this image got so much run that Digiday and Adweek wrote about it.

  1. The panel was not called Here Are All the Black People, the event is;
  2. The panel was not on black people/people of color in media it was on advertising for good;
  3. The claims of an all-white panel are easily refuted by the Asian man in the middle;
  4. The event is about diversity which includes women and non-black people of color; and
  5. There were five chief creative officers from some of the largest agencies: Grey, BBDO, DDB, Droga5 and Y&R; and one of the well documented issues surrounding diversity in the advertising industry is that of diversity at the top.

Thus, while I personally agree that the addition of at least one black person on this panel would have been great, mention of the black man who delivered the keynote for the conference; the black men and women who moderated and participated in the live talent pitch and other panels; the black men and women who joined other men and women of color to mentor hundreds of aspiring, diverse young people and the insights these young people of color received along with the facts listed above must be addressed to have the real discussion that HAATBP is actually attempting to lead.

Please note: I do hope that Adweek and/or Digiday will see to it to attend next year. No disrespect, but it is important for the trade magazines to be there to cover events that are only of benefit to this industry.

Please understand this: a discussion about diversity in any industry is necessary because, as we all know, it is an issue in this country. The purpose of me talking about this is not to deflect the negative sentiment directed towards this event because of one picture mostly by people who were not there. As someone who was there I and many of my colleagues not only got the chance to prove that there are indeed people of color who are ascending in this industry, but also got to experience the family like atmosphere of many of the younger mentors who once were attendees looking for opportunities that returned to give back to those now coming up and conversing with young people looking for help all of whom I was able to help. That is hope.

So, as a representative of Black Creatives, as we told numerous members of The One Club yesterday while at HAATBP, we are more than happy to help this event become bigger and better and welcome any and everyone who is truly interested in making this industry that we have chosen to be in more diverse as it can only make things better. I mean, let’s face it, we as creatives of color are representing a multi-trillion dollar industry. More diversity will beget better representation, more opportunity and better clarity of message. I defy you to find anything wrong with that.

The Gary J. Nix® | @Mr_McFly


Black Creatives Co-Sponsors Personal Social Branding Panel with Black Professional Alliance at NBC, Telemundo, Unidos, Hola and Nielsen



Stephen Wiltshire draws NYC for UBS


Making a Global Impact with ZIVA

The Zimbabwe Institute of Vigital Arts or ZIVA was founded by Saki Mafundikwa in 1999 as the first school of digital design, new media and visual communication in Zimbabwe. Mafundikwa, a typographer, graphic designer, photographer, filmmaker, author of Afrikan Alphabets (the first book on Afrikan typography), and recent TED Talks speaker; after a long sojourn through the world of design and media in the United States decided that the power of graphic and visual communication should be returned to the source where it all started, Zimbabwe. He returned to his country and amidst social and political upheavals managed to found and recently expand ZIVA into a program that galvanizes intrinsic values found in design.

Since its birth ZIVA has produced students such as (among many others)Nontsikelelo Mutiti who received her MFA in design from Yale University, Maxine Chikumbo who now attends Cooper Union, and Christopher Masonga who in 2003 was awarded the Type Director's Club of New York City's Scholarship award. ZIVA is sending a new generation of designers and artists onto an arts scene that is in the midst of a 4th generation pop art movement.

Still, dreams accomplished and institutions established require continued support. The goal is $100,000. The funds will be allocated to changing HP laptops to powerful desktop computers, changing Photoshop CS2 to the most current Adobe Suite software, updating technical design manuals to the latest on the market, to expanding faculty, and last but definitely not least, to providing full scholarships to deserving and talented young designers.

There are two options below to help us reach our goal before June 1. You can share our campaign through crowdrise or you can donate at indiegogo. See the links below and remember, we can only rise with you!

email with any questions and/or comments


Six Things You Didn't Know About JWT Atlanta's Perry Fair by Shareen Pathak for Ad Age

JWT Atlanta President and Chief Creative Officer Perry Fair has had a busy week. He, along with his agency, was behind what might have been one of the best brand activation at SXSWi in Austin: a life-size Mario Kart experience for Pennzoil -- a client that came on board when Mr. Fair first took the leadership role at WPP shop's Atlanta office in 2011.

It was a homecoming of sorts for the creative, who went to college and ad school in the Georgia city. He previously spent time at Mullen, Grey and TBWA/Chiat/Day. Now, he oversees all accounts within JWT's Atlanta, Dallas and Houston networks, is responsible for strategic and creative leadership for all brands and sits on the global JWT creative council.

Click Here to read about six things we didn't know about Mr Fair.