Consumers have an ever-expanding set of choices for social-networking, and Twitter, Instagram and Pinterest are finding a niche among different demographic subsets, according to new research from the Pew Research Center's Internet & American Life Project. The study, an expansion of a similar study on Twitter in 2010, queried 1,802 people on their cell phones and land lines over the course of a month late last year.
Here are seven takeaways. Black users over-index on Twitter. Twenty-six percent of black internet users surveyed said they used Twitter, compared to 14% of white users and 19% of Hispanics.