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Tuesday
Feb192013

Pew Study: Blacks Over-Index On Twitter; Whites On Pinterest 

Consumers have an ever-expanding set of choices for social-networking, and Twitter, Instagram and Pinterest are finding a niche among different demographic subsets, according to new research from the Pew Research Center's Internet & American Life Project. The study, an expansion of a similar study on Twitter in 2010, queried 1,802 people on their cell phones and land lines over the course of a month late last year.

Here are seven takeaways. Black users over-index on Twitter. Twenty-six percent of black internet users surveyed said they used Twitter, compared to 14% of white users and 19% of Hispanics.

Read More on Ad Age Digital

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