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Tuesday
Feb262013

New iPhone App ‘Around the Way’ Locates Black-Owned Businesses

Looking for a black-owned business in your area? Well, there’s an app for that now. Thanks to the innovative trio behind New York-based company Around the Way and mobile-app development firm Clearly Innovative, located in Washington, DC, Apple iPhone users can download a free app that will locate black-owned establishments in a given area.  With African Americans embracing mobile web usage more than any other demographic, Around the Way, which is comprised of CEO Janine Hausif, Eric Hamilton, the chief marketing officer, and Chief Technology Officer Sian Morson, is invested in placing these businesses on your radar.

According to Pew Research findings, 51% of African-American mobile users do most of their online browsing on their phone, double the amount for their white counterparts (24%). Not to mention, there was a 60% increase in black-owned firms from 2002 to 2007, bringing the total to 1.9 million establishments in ’07, according to the US Census Bureau Survey of Black-Owned Business: 2007. That report was released in February of last year.

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