(APR 18, 2013) TYPICALLY, cause-marketing efforts involve profit-making companies partnering with charities to raise money. But Procter & Gamble, with its seven-year-old My Black Is Beautiful initiative, is introducing a project that is surprisingly ambitious even by the consumer goods giant’s standards.
“I didn’t look like what I saw in a magazine,” Ms. Goldsboro says about her childhood in the documentary. “I look different from all my cousins. I had dark features, dark hair, dark eyes, big nose and big lips, and I used to get made fun of because of how I looked.”
She says that she is “into boys” — and that their remarks can sting.
“Boys say, ‘I like the light-skinned girls,’ or, ‘I like white girls because I want my baby to come out pretty,’ ” Ms. Goldsboro says. “And that hurts you because it makes you feel like you’re ugly looking.”
The documentary is co-directed by Shola Lynch, whose documentary “Free Angela and All Political Prisoners” about Angela Davis is in theaters now, and by Lisa Cortes, who also produced the documentary and who was an executive producer for the Oscar-winning movie “Precious.”