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Incentive Based Social Media Followings: Fair or Foul? [By Matlock Advertising]

Many companies are turning to incentives such as discounts and product giveaways with the hopes of increasing their social media presence, via a new Facebook like or Twitter follow. Pepsi recently debuted a Pepsi Like Machine in Antwerp, Belgium at a Beyoncé concert. The machine dispenses a can of Pepsi or Pepsi product of the user’s choice after he or she likes Pepsi’s Facebook page. Users were given the option to like the page using a touch screen on the machine or by liking the page on their mobile devices.

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