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Black Creatives is a global network of over 9,000 creatives in marketing, advertising, technology, media, communications and fashion. We help connect, inspire and advance creatives via our digital channels, live events and personal brand development programs. We're advocates for diversity, tracking the growth and impact of diversity in communications across the US.

Our events connect industry talent influencers and decision-makers in stimulating environments designed to inform, build relationships and grow your network. Contact us at events@blackcreatives.com to join our exclusive list.

 

Tuesday
Dec042012

Spike Lee and Designer Tinker Hatfield Unveil Air Jordan XX8: The Sneaker-boot Inspired by Spies


The technology and ultra-modern design of the Air Jordan XX8 is bound to turn heads. The shoe debut's at the 2013 All-Star Weekend, with a wider release scheduled for Saturday, February 16th for $250.

Michael Jordan himself inspired the shoe, who explained, when asked what the word stealth means, “You never hear it coming . . . But it’s deadly as hell. You don’t f*** with stealth. My game is like that. When you see it it’s too f**cking late.” Let us know when you get a pair and tell us if your game improves.

 

Press Release / December 03, 2012

Today, Jordan Brand, a division of NIKE, Inc., unveiled the AIR JORDAN XX8, the 28th shoe in the AIR JORDAN franchise. It will be available in Houston only on February 15, 2013, and then nationwide on Saturday, February 16, for a suggested retail price of $250.

The AIR JORDAN XX8 boasts an ultra-modern stealth design for elite performance including more technological advances than any AIR JORDAN to date. The AIR JORDAN XX8 – the most tested and lightest AIR JORDAN ever – has an industry-changing first: the Jordan Flight Plate, a Pebax® moderator plate that maximizes the responsiveness of the Nike Zoom units through compression and deflection for optimal performance by essentially unlocking the airbags in the forefoot and heel, unleashing the power of the Zoom bags.

Also featured in The AIR JORDAN XX8 is Dynamic Fit technology that uses internal straps to wrap up from the midsole and integrate with the laces for lightweight support that moves with the foot providing additional lockdown support and comfort.

“The AIR JORDAN XX8 is a reflection of Jordan Brand’s progression in the name of basketball performance,” said Larry Miller, President of Jordan Brand. “This newest iteration of our franchise shoe will further solidify Jordan Brand’s premium and innovative position within the industry.”

The AIR JORDAN XX8 also features a high-performance, stretch-synthetic shroud that provides a sleek exterior, while a molded external heel counter is made of carbon fiber for lightweight support. A multidirectional outsole pattern provides excellent traction and durability for the court. Schoeller mesh, a Swiss fabric used in premium motorcycling jackets, is used in the shroud that encompasses the AIR JORDAN XX8 to provide an extra layer of support, stability and style for the athlete.

The AIR JORDAN XX8 continues to inherit inspirational cues from the legacy of Michael Jordan combining innovative technology and premium materials set to inspire those that consider themselves the best at their level.

Designed by legendary shoe designer Tinker Hatfield, Vice President of Special Projects/Design for NIKE, and Jordan Brand Developer Josh Heard, the duo led a team who worked hand-in-hand with Michael Jordan to create the AIR JORDAN XX8.

“With the ongoing evolution of the game shoe, I encourage our entire function to push the boundary when it comes to design, technology and performance,” said Tinker Hatfield. “The AIR JORDAN XX8 shoe really is basketball’s answer to the concept car.”

Friday
Nov302012

Museum of Arts and Design Presents First Museum Exhibition Exploring the Design of Perfume

New York, NY (November 20, 2012)

The Art of Scent, 1889-2012, is the first museum exhibition dedicated to exploring the design and aesthetics of olfactory art through twelve pivotal fragrances, dating from 1889 to the present, which profoundly impacted the course of the medium. On view November 20, 2012, through February 24, 2013, at the Museum of Arts and Design, the exhibition examines major stylistic developments in the evolution and design of fragrance, and provides unprecedented insight into the creative visions and intricate processes of the artists responsible for crafting the featured works. Each scent is experienced individually in a special installation designed by Diller Scofidio + Renfro that emphasizes the distinct combination of artistry and raw materials used in their creation.

The exhibition opened on November 20, 2012 and continues through February 24, 2013.

Read the press release
Visit the exhibition page

Museum Hours
Tuesday to Sunday from 11:00 am to 6:00 pm
Thursday and Friday from 11:00 am to 9:00 pm
closed Mondays and major holidays 

Wednesday
Nov282012

LinkedIn Blows Open Its Ad Platform Releases developer tool for ads By Tim Peterson

Today, LinkedIn will make it official: it’s in the advertising business. The business-centric social network still reaps the majority of its revenue from recruitment-related products, but that majority should dwindle as LinkedIn blows open its ad platform. That’s because the company is rolling out a program for marketing firms to build out tools to manage LinkedIn ad campaigns for brands.

Read the Article on AdWeek

Tuesday
May042010

Cyrus Mehri, NAACP Scrutinize The Big Game

NEW YORK, NEW YORK  --  On Wednesday, May 5, an expert in sports ethics and diversity, a leading civil rights attorney, and the NAACP will release startling information about who produced the advertisements that were aired during the 2010 Super Bowl.  Of the 52 professionally produced ads by advertising agencies and aired during the Super Bowl this year,  all of the creative directors (100%) were white, 6% of which were women. Not one of the creative directors was Black or Latino.

A qualitative review of the ads found few people of color in lead roles while women were often portrayed in an unfavorable light. The study was done by Dr. Richard Lapchick and a team of graduate students at the request of the Madison Avenue Project, an initiative of Mehri & Skalet, PLLC, and the NAACP. In 2009, the Madison Avenue Project uncovered a decades-long pattern of racial discrimination in New York’s City’s major advertising agencies.

Press Conference to Announce Bias in Ads Aired During the 2010 Super Bowl

When: Wednesday, May 5, 11:00 a.m.
Where: NYC, NAACP New York office, 1095 Avenue of the Americas, Suite 24D
Who:

  1. Dr. Richard Lapchick, the Director of the Institute for Diversity and Ethics in Sport and of the DeVos Sport Business Management Graduate Program at the University of Central Florida
  2. Cyrus Mehri, Partner at Mehri & Skalet, leading civil rights attorney, and co-founder of the Madison Avenue Project
  3. Retired State Court Judge Laura Blackburne, General Counsel, NAACP
  4. Benjamin Todd Jealous President and CEO, NAACP
Sunday
May022010

The Conclusion for Flash?

If you have an IPhone, IPad or other Apple mobile device, you're well aware of the "flash drawback". This apparently has not prevented Apple mobile devices from scoring big in the marketplace. Why is that? Steve Jobs addresses that question in a letter about Adobe's Flash and its inability to meet the needs of the future of mobile interactive media. The answer: HTML5. Steve Jobs conclusion is noted below:

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

To read more go to Hot News on Apple.com